About Us

a man and woman looking at products on shelves Strategic national group
Warehouse Australia
Company mission

Our Story

Strategic National Group (SNG) is a family owned business, Co-founded by Wayne Michelson, who brings decades of experience in the FMCG industry. Wayne started Glenway Food Brokers (GFB) in 1988, and in 1999, GFB became a shareholder in SNG. Since then, the Michelson family has steadily expanded their ownership and operations.In 2017, the Michelson family acquired SNG QLD, followed by the purchase of SNG WA in 2019, and most recently, SNG operations in NSW and SA in 2023. Today, the Michelson family proudly owns and manages SNG, continuing a legacy of excellence in retail merchandising and sales services. With a team of dedicated employees and a national presence, SNG is committed to delivering exceptional results for grocery, independent, and pharmacy retailers across Australia.

Our Mission

Our mission is to be the best sales and marketing company by delivering superior services to our retail and brand partners.

Our Values

sng motivation
Passionate
sng purpose
Customer-Centric
sng accountant
Accountable
sng honesty
Integrity
sng teamwork
Team Players
sng mentor
Empowering
sng creativity
Innovation

Our Directors

Wayne Michelson
Wayne Michelson Managing Director
Kristian Michelson
Kristian Michelson Director
Rebecca Michelson
Rebecca Michelson Director

Our Partners

Amcal
API
Big W
Bunnings
CH2
Chemist Outlet
Chemist Warehouse
Coles
Cornetts
Costco
David Jones
Drakes
Foodland
Guardian
Harvey Norman
IGA
JB Hifi
Kmart
Myer
Pharmasave
Priceline and Priceline Pharmacy
Ramsay Health
Ritchies
Sigma
Symbion
Target
Terry White
The Good Guys
The Reject Shop
Woolworths
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