Company missionOur Story
Strategic National Group (SNG) is a family owned business, Co-founded by Wayne Michelson, who brings decades of experience in the FMCG industry. Wayne started Glenway Food Brokers (GFB) in 1988, and in 1999, GFB became a shareholder in SNG. Since then, the Michelson family has steadily expanded their ownership and operations.In 2017, the Michelson family acquired SNG QLD, followed by the purchase of SNG WA in 2019, and most recently, SNG operations in NSW and SA in 2023. Today, the Michelson family proudly owns and manages SNG, continuing a legacy of excellence in retail merchandising and sales services. With a team of dedicated employees and a national presence, SNG is committed to delivering exceptional results for grocery, independent, and pharmacy retailers across Australia.